Bulleit

• Client:
  Diageo - DLKW
• Brief:
  To launch Bulleit bourbon in the UK
• Skills:
  Concept creation, art direction, design, Photoshop. Media: Press and posters.

Press and poster campaign to launch the famous Kentucky bourbon in the UK. Diageo already has a strong presence in the UK with Jack Daniels as their leading brand amongst male whiskey drinkers. The objective with Bulleit Bourbon was to position it as the softer, more sophisticated alternative, specifically targeting female drinkers.