BUPA

  • Client:
    BUPA - Jam
  • Brief:
    Create a new mobile app to help users to develop a healthier lifestyle
  • Skills:
    Creative Direction, Experience design, UX, UI
  • Media:
    Mobile app

Ever wondered what sun, smoke, alcohol and weight might do to your face when you’re older?

With BUPA’s Healthie Selfie app, you can take a selfie, enter some lifestyle information, press the button and watch your features change in front of your eyes.

Healthie Selfie will simulate the ageing effects of your lifestyle, and of course, it might give you a bit of a shock. But because its supported by Bupa’s health expertise, the app will give you up-to-the-minute lifestyle advice that could keep you looking younger for longer and even could help you change your life for the better.

Working with Mobile Designer Alice Heath was key to create a very creative application. Exceptionally talented, Alice’s open demeanour and eagerness to push my suggestions further to new creative levels, made this project a real hit with the client.

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