Forsyth

  • Client:
    Forsyth Partners - Masius
  • Brief:
    Promote Forsyth's Alternative Income Fund performance
  • Skills:
    Concepting, art direction. Media: Press ads.

Forsyth’s Alternative Income Fund’s outstanding performance was hard to believe. It could have been interpreted by some as some sort of financial ‘miracle’.

The reference to miracles and their religious connotations were quickly frowned upon by the account team. The client however, gave it an enthusiastic thumbs up when they were presented with our, most irreverent, press ad.

In the end the judges at the Midas awards in NY concurred with Paul Forsyth and for our transgression, they blessed us with a Silver award.

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