International Business Times
Before creating the International Business Times new website, I wrote their new corporate communications strategy and designed their new CMS.
During that process, the different inputs from the board members and other stakeholders, helped me define the IBTimes core values and what the brand stands for. This enabled me to create a unique User Experience and User Interface, where all interactions were based on the client’s needs and ultimate goals.
Also this strategy provided me with further key insight to devise new revenue streams plus additional engagement opportunities for IBT’s readers. As a result, and within a month of the launch of the new website, IBT’s readership doubled from 7million to more than 14million.