IACC Awards – Best Online Video winner
250.000 fans attended the games
Follow in the Steps of Giants
A titanic clash of styles, the Investec Internationals draw the best rugby teams from the Southern hemisphere coming to play against England at Twickenham. To help rugby fans savour every tackle, every scrum and every score, we created a TV-microsite-social campaign where they were drawn into the action as though they were part of the match.