Nescafe Dolce Gusto

  • Client:
    Nescafe - Jam
  • Brief:
    To launch the Oblo and Jovia coffee makers
  • Skills:
    Design direction
  • Media:
    Social Media, Experiential, PR

Nescafé Dolce Gusto

The #Coffegraphy Social Activation

When Netscafe recently launched their Oblo and Jovia new coffee makers, we created a campaign to promote the two very different designs, highlighting their individuality and appeal, carefully crafted in each design.

And what’s personal that your own writing style. Creatives Janelle Feliciano and Natasha Khan were quick to observe how graphologists can reveal amazing personality traits, whilst Calligraphists can elevate that insight to new heights of understanding with their appreciation of style and skill.

So working with celebrity physchologist Honey Lancaster-James and Illustrator-Calligraphist Chiara Lisa, we hosted #Coffeegraphy, a ‘coffe-inked’ calligraphy evening gathering of fun and coffee, with lifestyle, food and beauty bloggers.

Then we hosted a week-long Facebook campaign, asking fans to choose three words that described them best, for a chance to win their names hand drawn exclusively by Chiara plus the chance to win a brand new Oblo or Jovia coffee maker.

Also Sr Designer June Franque was key looking after every small detail of this highly visual and social campaign.

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