Nescafe Dolce Gusto

  • Client:
    Nescafe - Jam
  • Brief:
    To launch the Oblo and Jovia coffee makers
  • Skills:
    Design direction
  • Media:
    Social Media, Experiential, PR

The #Coffegraphy Social Activation campaign

 

Netscafe’s Oblo and Jovia new coffee makers where designed with very different audiences in mind. So we hosted #Coffeegraphy, a ‘coffe-inked’ calligraphy experiential event, with the help of celebrity physchologist Honey Lancaster-James and Illustrator-Calligraphist Chiara Lisa. Part of a week-long Facebook campaign, we also asked fans to choose three words that described them best, for a chance to win a brand new Oblo or Jovia coffee maker.

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