Swatch & Metro

  • Client:
    Swatch
  • Brief:
    To launch Swatch's 'A la folie' watch
  • Skills:
    Creative Direction, Strategy, Concept, Design
  • Media:
    Social media, Press, Digital, facebook apps, experiential

Results
2.6 Million global social interactions in 2 weeks
37% Increase in brand recognition at the Social Power Business Ranking Index


The new Swatch “A la Folie’ watch launch during St Valentines.

A Pan-European two week social media campaign/competition, to declare your love on Twitter using the hashtag #truelove.
The most creative, original and creative tweets entered a draw to win £3000, a free ‘A la Folie’ watch and their love declaration published across the Metro network around the world.

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