Xbox Forza Fuel 2 & Xbox

  • Client:
    Xbox - Jam
  • Brief:
    To launch Xbox new ForzaFuel 2 game
  • Skills:
    Design Director
  • Media:
    Social, Web, Experiential

Winner

Lovie Awards – Silver in Online Advertising / Social Media Marketing

Lovie Awards – People’s Lovie Awawrds in Online Advertising / Social Media Marketing

Shortlisted

DADI Awards – Social Media

BIMA Awards – Social Media



8 Pro drivers, 8 YouTubers, 8 supercars in 1 epic real world driving experience across Southern Europe.


XBOX project to promote the upcoming Forza Horizon 2, the first 1080p videogame, across EMEA.

Each day, the teams faced a new challenge whilst Fans at home were invited to join. Using social media rewards and dedicated content to earn extra #Forzafuel for their chosen team in daily challenges, at the end of the road trip, the team with the most #ForzaFuel received prizes including XboxOne consoles, copies of ForzaFuel2, GoPro cameras and more.

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