Scamps, sketches, doodles and illustrations
You should be able to scribble a good idea on the back of a napkin
I can’t remember where I heard that or who said it. Whoever did was 100% right. And to be honest, sketching is an art in itself. A couple of lines here, a couple of lines there, then a good headline (or not) and you can trigger imagination with incredible force.
Many times a good sketch can even be more powerful than any powerpoint presentation or the most sophisticated photography, where the angle of the shot, the film, the casting and the location help the brain to join the dots.
However a simple sketch has to communicate the idea and convey so much, with just a few humble lines. So here’s to napkins and to sketching, with a few samples of my own!