International Osteoporosis Foundation
Social Activation campaign & website – Creative & Strategy Direction
Our objective with this campaign was to provide Health care specialists, policy makers, patients and researches with a new website, to help raise awareness of Osteoporosis and share knowledge about its management and prevention.
Also, with our ‘Unbreakable Embrace’ social activation campaign as the catalyst, we mobilized tens of thousands of people across continents, in an online/offline chain of support for bone health.
As part of the campaign we also created informative events, organized free dancing sessions and sponsored walks.
The campaign was key in gathering support from participants, to lobby governments, as well as to support more patients and raise renewed awareness about Osteoporosis across the globe.
