‘This is It’ & ‘2012’
Home page take-over Art Direction & Animation
Our brief was to promote Michael Jackson’s ‘This is it’ and ‘2012’ blockbuster films with a Home Page Take Over. With ‘This is it” ce could only use material from the film; a compilation of interviews, rehearsals and backstage footage of Michael Jackson as he prepared for his series of sold-out shows in London. The end result was an epic execution with Michael Jackson once again centre stage.
For the ‘2012’ epic adventure, the global cataclysm that brings an end to the world, telling the heroic struggle of the survivors, needed to be told in a simple, yet compelling online execution. A ‘cataclysmic’ HPTO was the perfect answer to the brief.
